Banner Impressions - One banner impression is one "display" of your banner. They are usually sold by advertising agencies in batches of 1,000. Their prices usually range from $15-$60 every 1,000 impressions. With Tell-a-Friend, you are guaranteed to have 50,000 FREE banner impressions per day. In other words, your banner is seen 50,000 times per day, or you'll receive a full refund, plus 20,000 FREE visitors

Opt-in Leads - Sales leads that have actually "requested" your information, rather than sales leads that have never heard from you before. They usually include at least a lead's name and email address.

Click-Thru - A visitor that has clicked your banner, ad or link

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